Our Story · Est. 2019

A 400-year-old craft,kept young formore than 7 winters.

Riwaayat ae Lucknow is a small, stubborn, seven-year-old love letter to chikankari — written in white thread, read by fifty thousand people on Instagram.

Close-up of artisan hands embroidering chikankari on fabric

— the shadow-work bakhiya, mid-stitch

The Craft

Chikankari —
embroidery as whisper.

Legend credits Empress Nur Jahan with bringing chikankari to the Mughal courts; Lucknow's nawabs made it their own. For four centuries, the old city has stitched white thread onto white mulmul — a shadow of embroidery you feel before you see.

Over thirty-two stitches make up the vocabulary: the back-stitched shadow of bakhiya, the millet-grain knots of phanda and murri, the light-letting lattice of jaali. Today the craft carries a Geographical Indication tag — and, in our workshop, the same unhurried hands.

400+

years of craft

32

stitches

GI

tagged, Lucknow

An artisan seated with traditional embroidery work in a floral dress

— a karigar of the old city, at her adda

2019 — 2026

Seven years, stitch by stitch.

2019

A phone camera & a dream

The first kurta was photographed at home and posted to Instagram. No studio, no team — just a love for the craft Lucknow raised us on.

2020

The first hundred orders

DMs turned into parcels. Every order was packed by hand, with a handwritten note tucked inside — a habit we never gave up.

2022

Straight to the karigars

We began working directly with artisan clusters in the old city, so every rupee travels shorter distances and reaches the hands that stitch.

2024

50,000 of you

Our Instagram family crossed fifty thousand. What started as a page became a community that votes on colours, names designs, and waits for drops.

2026

A home of our own

This website. Seven years of riwaayat, finally stitched into a space we own — with a full shop on its way.

Tradition isn't what gets left behind. It's what we choose to carry — thread by thread, order by order, year by year.

Riwaayat ae Lucknow

Authentic Lucknawi chikankari — kurtas, suits, dupattas and sarees — hand-embroidered by karigars of the old city, and loved by 50,000+ patrons who found us on Instagram.

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© 2026 Riwaayat ae Lucknow

Hand-stitched in Lucknow · Since 2019